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Chinese New Year marketing campaigns showcase the profound cultural significance of Chinese New Year, or Spring Festival, across China and among people of Chinese descent globally. This Lunar New Year celebration is steeped in tradition, featuring family reunions, feasts, and well-wishing for prosperity and happiness. Each year is associated with a specific animal sign, and in 2025, the Year of the Snake symbolizes strength and luck. Both foreign and domestic brands capitalize on this cultural festivity, incorporating its rich elements into marketing campaigns to strengthen connections with consumers during this auspicious time. Our favorite 2025 Chinese New Year marketing campaigns 1. Nike’s “Year of the Snake” campaign inspires with dynamic elegance Nike ’s “Year of the Snake” campaign incorporates the theme of “ 灵蛇迎新 ” (Lingering Snake Welcoming the New Year) into its product design and storytelling. Nike’s signature short films this year feature local athl
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