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CharlieTown Milk Tea has quickly risen to prominence in Shanghai, earning the title of the “Hermès of Milk Tea” among milk tea consumers . First opened in November 2021, CharlieTown Milk Tea has opened a total of 8 stores in the past three years. Despite its high price and minimalist lineup, the brand has captivated both tea enthusiasts and casual consumers. Its success in China’s competitive milk tea market stems from its unique positioning, a focus on high-quality red tea, and exclusivity-driven marketing. By targeting health-conscious, trend-savvy consumers, CharlieTown has become a premium name in China’s evolving tea culture . What makes CharlieTown unique? CharlieTown’s uniqueness lies in its unwavering focus on red tea. Unlike conventional milk tea shops that offer a variety of flavors and add-ons, CharlieTown specializes exclusively in five distinct red tea bases sourced from different regions: China, Japan, Sri Lanka, Britain, and France. The store offers only thr
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