文章预览
Despite consumer confidence remaining low in China, it is not necessarily hurting businesses across all retail categories. In fact, some categories are performing well, such as collectible toys, outdoor sports apparel and equipment, health supplements, and pet supplies, while other categories, like luxury watches and leather goods, decreased in 2023. Moreover, consumption remains important during special occasions, such as the Lunar New Year and Valentine’s Day. As consumers become more individualistic and celebrations diversify, value remains crucial. They focus their spending during these celebrations on gift-giving, domestic travel, healthier food and beverages, and other meaningful purchases throughout the 2025 China marketing calendar. Chinese New Year (新年/过年/春节): The biggest festival in China Chinese New Year , also known as Lunar New Year or Spring Festival, marks the start of the lunisolar calendar year. In China, it is the most important festival in China, even
………………………………
