Meal kits in China: convenience and variety for modern lives

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The surge of meal kits in China finds its roots in the upheaval brought about by the pandemic, which reshaped consumer habits and preferences. As restrictions made it inconvenient for people to dine out , a burgeoning trend of purchasing pre-cooked meal kits emerged, offering a convenient and safer alternative. Ready-to-eat meal kits swiftly gained popularity across China, fueled by the dual desires for convenience and health consciousness amid busy schedules. According to NielsenIQ, in 2023, out of 1,100 respondents, 36% of Chinese consumers are inclined to increase spending on groceries and household goods, with fresh food, healthy nutrition, and fresh meat ranking among their top priorities. Additionally, 30% of respondents expressed a preference for staying at home more and going out less, indicating a fundamental shift in lifestyle choices. In 2021, the pre-prepared food market in China soared to RMB 346 billion and is expected to surpass RMB 1 trillion by 2026. The driving f ………………………………