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NB: This may not be a word-for-word transcript. Mission and Vision Statements Do you know what your organization’s mission is? When everything else is stripped away, what is its core purpose? And why are team members motivated to come to work every day? Most companies have a driving purpose. But, sometimes, this isn’t well defined, and often team members don’t know what it is. This is why taking time to create a mission and vision statement for your organization is so worthwhile. Not only will this define your business’s true purpose, but it will also give your team a focus. When people have a purpose they understand, and are passionate about, their work becomes more exciting and meaningful – just reflect on how much happier you are when you’re working towards something that you know helps other people. And, when team members work for an organization with values they believe in, a business can be transformed. First though, let’s look at what mission and vision statement
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