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Travel companies are reporting a surge in bookings for both domestic and outbound trips as the summer peak season gets underway. China’s tourism market appears to be gaining momentum as the peak summer travel season gets underway, with operators reporting double-digit increases in bookings compared with the same period last year. July 1 to Aug. 31 is a key period for China’s travel sector, as it coincides with school and university summer vacations. As in many countries, it’s a time when families often go away together and students take trips to celebrate the end of their exams. This year, Chinese consumers appear to be itching to get away, with demand for both domestic and international trips surging compared with last year’s summer travel season. China’s railway system is projected to handle 860 million passenger journeys over the summer vacation period, 13% higher than last year. According to the online travel platform Trip.com, searches for domestic hotels and flights are
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