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点击上方蓝字，关注我们 A study shows that high-flavor branded apples like Ambrosia Gold, EverCrisp, JUICI, and Kanzi outperform legacy varieties. The study included a wide range of panelists and focused on apple purchases, varietal knowledge, motivators for purchases, and preferences for appearance and flavor. CMI Orchards, a Washington State growers' organization, partnered with Category Partners to create a blind taste test where participants compared high-flavor branded varieties to mainstream apples with comparable flavor profiles. Ambrosia Gold® vs. Gala, EverCrisp® vs. Fuji, JUICI® vs. Honeycrisp, and Kanzi® vs. Pink Lady®. Vice President of Marketing at CMI Orchards, Rochelle Bohm, says data showed that consumers were not only willing but eager to trade up to premium apple varieties. Bohm reports Ambrosia Gold®, EverCrisp®, JUICI®, and Kanzi® consistently received higher ratings for flavor, texture, and appearance. CMI Orchards' study underscores the import
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