文章预览
Effie Worldwide recently unveiled their 2023 Effie Index, a ranking that highlights the most impactful marketing campaigns and the agencies behind them on a global scale. Ogilvy retained its No.1 spot as the "Most Effective Agency Network" in Asia-Pacific, while Ogilvy Shanghai ranked No.8 in the "Most Effective Agency" rankings in the region—the only agency from Greater China to be recognized on the top 10 list. The Effie Index stands as an impartial global ranking that honors the companies with the most influential marketing strategies on the world stage. The 2023 Effie Index reflects the achievements of nearly 5,000 Effie-graded campaigns and agencies from over 125 markets, covering the full year from January 1st to December 31st, 2023. In 2023, Ogilvy Shanghai earned a total of 28 metals and finalists across various Effie Awards competitions, all contributing to its selection in the APAC “Most Effective Agency” rankings’ Top 10. Other APAC offices also had a strong showin
………………………………
