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Key takeaways: 1、Cross-border e-commerce company Zibuyu has filed for a Hong Kong IPO, but could be undermined by its heavy reliance on Amazon and the U.S. market 2、The company’s first-half profit plunged 46% as its merchandise return rates and costs both rose sharply Making it big in the U.S. may be one thing, especially when you’re a made-in-China company trying to build a business far from home. But cross-border e-commerce trader Zibuyu Group Ltd. is quickly learning that staying on top in the huge but fiercely competitive market is another matter. One of the largest cross-border e-commerce companies in China, Zibuyu is also trying to make it big in Hong Kong by listing its shares in the city, but has found the going rough so far. It filed for an IPO in June last year and March this year, but those attempts went nowhere. Now the company is hoping the third time is the charm with its latest listing application on Sept. 28, with Huatai International and ABC International a
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