“出海淘金热”正在改变体育运动 | 经济学人

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📢  文末扫码进裙，免费领取双语精读版 A global gold rush is changing sport Fans may be cooling on the Olympics, but elsewhere technology is transforming how sport is watched. The Economist  Sport 26 July, 2024 | 819 words | ★★ ★ ★ ☆   A brawny armada of athletes from more than 200 countries will sail down the Seine on July 26th, as part of the opening ceremony of the Paris Olympic games. From the Mongolian team in embroidered kaftans to the Canadians in Lululemon bomber-jackets, the procession is designed to symbolise the gathering of every corner of humanity. The message to audiences (and corporate sponsors) is clear: in a fractious, divided world, nothing unites people like sport. Technology is transforming how sport is broadcast and how fans enjoy it, giving leagues of all kinds a shot at going global. This represents a big opportunity for businesses - billions of dollars await those that conquer foreign markets - and an even bigger one for audiences, ………………………………