经典投资案例回顾：绿山咖啡

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本文为绿山投资闫海进先生在2009年4月发掘GMCR的分析文章。此文刊载于闫海进先生的新浪博客。自2008年开始，闫海进先生一致致力于美股研究，研究重点是发掘各行业的变革者。关于绿山咖啡GMCR，闫海进先生有一系列的博客文章，感兴趣的读者可以访问他的新浪博客详细了解。 ……………………………………………………………………………… Green Mountain Coffee Roasters, Inc. (GMCR, Inc.) is engaged in the specialty coffee industry. The Company sells over 100 whole bean and ground coffee selections, hot cocoa, teas and coffees in K-Cup portion packs, Keurig single up brewers and other accessories.  The Company manages its operations through two business segments, Green Mountain Coffee (GMC) and Keurig, Incorporated (Keurig). GMC sells whole bean and ground coffee, ………………………………