中美业务均滑坡，星巴克还有救吗？

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你去星巴克的频率是否降低了？确实，这些年星巴克在中美这两个核心市场都受到了严峻的挑战。今天，Jenny和Jason就要分享星巴克面临的核心挑战和新全球CEO的具体对策。 Starbucks hasn’t been doing so well lately, facing major challenges in its two biggest, markets, the US and China: 星巴克最近有些不顺，在其最大的两个市场--美国和中国都面临着重大的挑战 Its CEO Brian Niccol panned the Starbucks store experience in an open letter posted on the company’s website: 首席执行官布Brian Niccol在公司网站上发布了一封公开信，对星巴克门店体验提出了严厉的批评 “There’s a shared sense that we have drifted from our core . The store experience now can feel transactional , menus can feel overwhelming , product is inconsistent, the wait too long”: 共识是星巴克已经偏离了自己的核心。现在的门店体验常让客人觉得太交易化、菜单让人 ………………………………