文章预览
Christmas may not be a public holiday in China, but many young people still celebrate it. They go shopping, buy gifts for their friends and romantic partners, and enjoy nighttime meals. For many, Christmas evokes images of fairy tale elements, such as Christmas trees, Santa Claus, and stockings. It is also an opportunity for businesses to launch marketing campaigns, with e-commerce, catering, entertainment, and other industries experiencing a peak in consumption. Who celebrates Christmas in China, and how is it celebrated? Christmas in China is mainly celebrated by Gen Z and Millennials, especially those who live in tier-1 and new tier-1 cities. According to the Baidu Index, among individuals searching for “圣诞节” (Christmas in Chinese) on Baidu in October this year, 48.4% are between 20 and 29 years old. This is followed by 25.5%, who are below 19 years old. Individuals aged 30 to 39 accounted for 16.1% of the search volume. Chinese Gen Z is one of the main consumer group
………………………………
