【文献速递第256期】TOP期刊关于广告的三篇论文

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点击蓝字 关注我们 01 原文： Jiang F, Shen Y, Xia X. The spillover effect of advertising on the capital market: Evidence from financial constraints[J]. Journal of Corporate Finance, 2024, 84: 102529 . The Spillover Effect of Advertising on the Capital Market: Evidence from Financial Constraints ABSTRACT: Firms are embedded in the product market as well as the capital market. Their behavior in the product market will inevitably affect their performance in the capital market, and vice versa. Using a sample of Chinese listed firms, we empirically test the existence of spillover effect of advertising on financial constraints in the capital market. We find that product market advertising significantly alleviates the firm ’ s financial constraints, especially when the information asymmetry between insiders and outsiders is more serious and when the firm is in a consumer-product industry. We also find that advertising improves brand value, increases attention, and alleviates peer ………………………………