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Action role-playing video game Black Myth: Wukong. (Photo: CFP) China's first triple-A video game, Black Myth: Wukong, was officially released on August 20. The release became an instant sensation, dominating social media platforms across China. The action role-playing game sparked an unprecedented download frenzy on Steam, with concurrent online players exceeding 1.4 million at the time of our report. Action role-playing video game Black Myth: Wukong. (Photo: Game Science) According to the 2024 mid-year Chinese game sales report, Black Myth: Wukong achieved sales of RMB 390 million ($53 million) and 1.2 million copies during its one-month pre-sale, setting a new record for pre-sales of Chinese-developed PC games. Following its official release, the estimated sales are likely to surpass RMB 1 billion. Action role-playing video game Black Myth: Wukong. (Photo: Game Science) Chinese brands are racing to associate themselves with the highly anticipated title through partnerships and
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