The hidden gem of the luxury perfume market: Reclassified

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The perfume market in China is a sector that is constantly growing in popularity. In 2022, it had a market revenue of around RMB 16.9 billion (USD 2.3 billion) with a year-on-year increase of 24.3%. The fast-growing market has attracted both domestic and foreign players. Indeed, since 2017, more than 2,000 perfume brands entered the Chinese economy. In recent years, local players have become more popular among young consumers, Gen Z in particular, which prefers buying domestic-produced perfumes rather than imported ones. Therefore, Chinese luxury perfumes such as Reclassified are thriving. Reclassified and the innovation of the “light salon” Reclassified (RE调香室) is a luxury perfume brand born in 2013 in Shanghai. The brand started as a “salon perfume” seller and continues this philosophy to this day. Indeed, since its creation, Reclassified in China introduced the concept of “light salon” (轻沙龙), meaning that the perfume shall not be only something that an in ………………………………