EKONIKA Store，俄罗斯莫斯科

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As part of the rebranding of the EKONIKA footwear and accessories chain, we developed a new visualsolution for the brand's showrooms. EKONIKA is one of the largest shoe shop chains that has been on the market for about 30 years. Over the last 5 years, the brand has changed significantly, becoming more modern and orientated towards a younger audience. Such changes entailed the necessity to alter the visual image of the chain shops, which is exactly what we did. 作为 EKONIKA 鞋类和配饰连锁店品牌重塑的一部分，我们为该品牌的陈列室开发了一种新的视觉解决方案。EKONIKA 是最大的鞋店连锁店之一，已上市约 30 年。在过去的五年里，该品牌发生了巨大的变化，变得更加现代并面向年轻受众。这种变化需要改变连锁店的视觉形象，这正是我们所做的。 In order to create a harmonious concept, we explored the history of the brand and what its founders were inspired by, as well as immersed ………………………………