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Recently, Campaign Asia published an article, “ How brands are going for gold at the Paris Olympics ”, which explores how Asian brands can maximize their advertising revenue at major sporting events, such as the 2024 Paris Olympics. Arvind Srivastava, Chief Strategy Officer at Ogilvy APAC, and Hilary Badger, Executive Creative Director at Ogilvy Melbourne, were invited to share their insights on this topic. This article was first published on Campaign Asia. Scroll down and click on Read More to view the original piece. It's set to be the sporting event of the summer, if not the year. The Paris 2024 Olympics Games is just weeks away from welcoming 15 million visitors to the French capital, with an estimated one billion people watching the competitions live on TV. Preparations for the Games are nearing their final stages. A 95-foot-long and 49-foot-high set of Olympic rings, made entirely of recycled French steel, will soon be displayed on the south side of the iconic Eiffel Towe
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