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French Kitsch III 的主要设计理念是通过对其名称“French”和“Kitsch”的诠释而形成的。除了是一家专业的法式糕点店外,店主对法国斗牛犬的热爱也成为了品牌标识,为咖啡馆塑造了一个俏皮而优雅的形象。该设计旨在通过“Kitsch”的概念来提升这一形象,Kitsch是一种通过建筑元素和材料来欣赏不完美的艺术形式,指的是“羊角面包”的不完美形状。 The main design concept of French Kitsch is developed by interpreting its name; ‘French’ and ‘Kitsch’. Apart from being a specialized French patisserie, the owner’s love for French bulldog also comes as brand identity, portraying a playful yet elegant image to the cafe. The design aims to enhance this image together with the concept of ‘Kitsch’, a form of art that appreciates imperfection through architecture elements and materials which refers from an imperfect shape of ‘croissant’. 设计主要参考了法国大
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