China’s Hottest New Beauty Product: Cheap Bottled Water

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In 2024, young Chinese are seeking to save money. The latest viral trend: swapping pricey skincare tonics with mineral water. By Fan Yiying and  Guo Yishun Like many university students, Sun Zhongwei has to live on a tight budget. So, when the 20-year-old saw a post on the social platform Xiaohongshu about an unusual new money-saving hack, he was immediately intrigued. The idea was simple: instead of using pricey face masks to give yourself a facial, simply apply a few cotton pads soaked in mineral water. Given the high cost of skincare products, Sun decided to give it a shot. “In the current economic climate, if there is a way to get great results with little expenditure, everyone will surely be willing to experiment,” Sun said. Many young Chinese are doing the same thing. As China’s economy slows, consumers across the country are seeking to cut back on spending. And that is rapidly transforming a humble bottled water company into the country’s hottest beauty brand. Until t ………………………………