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The recognition of emotional value has become widespread. Sometimes it is derived from companionship; other times, people seek it in affirmation from others, says Hu Xueliang, who has been trying to build his business for nearly two years. Emotional value is defined as the perceived utility derived from an alternative's capacity to arouse feelings or affective states, while functional value is defined as the perceived utility derived from an alternative's capacity for functional, utilitarian or physical performance. And many studies have argued that the source of competitiveness has shifted from functional value to emotional value. The 25-year-old Hu is from Henan province and runs a business that provides supervision and support for those who need them to stay focused on their studies. Society is full of distractions, with many people constantly talking about achievements like earning millions of yuan, buying homes or cars, or getting their children admitted to elite schools. On the o
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