2021 Double 11 Online Shopping Festival Overview II

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Follow GMK in WeChat to get insights anywhere anytime 2021 Double 11 shopping festival ended yesterday, and major e-commerce platforms announced their GMV. In response to this year's new changes and new trends, each platform has also upgraded its indicator methodology and tools. In the last issue of Media Express, we shared the highlights in 1st shopping window and platform marketing trends. This week, we will continue to invite the GroupM Commerce team to share the second part of "2021 Double 11 Online Shopping Festival Overview”. Key takeaways are as below ： Highlights during 11.11 global shopping festival： The total GMV of Tmall 11.11 Global Shopping Festival hits 540.3 billion RMB, with 8% YOY growth rate. The total GMV of JD 11.11 Global Shopping Festival reaches 349.1 billion RMB, with 29% YOY growth rate. Brands’ marketing tactics： Index & Methodology & Tools ………………………………