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点击上方蓝字，关注我们 Deloitte's report "A fresh (food) take on grocery convenience," shows that customers want food that is both fresh and convenient. In the sixth annual assessment of the state of fresh food, Deloitte surveyed 100 US-based grocery retail executives from organizations with at least US$1 billion in annual revenue and 2,000 US consumers, using an approach designed to approximate US census demographics. According to the report, 90% of consumers say fresh foods make them happy, and 52% of grocery executives expect fresh food to be their most important department over the next one to three years, with produce, deli, and meat leading the charge. Although consumers prefer fresh food, they also expect convenience while grocery shopping. More than half of the surveyed customers (52%) said they value convenience now more than they did in the past. Millennials (57%) and Gen Zs (61%), in particular, are growing keener on it, suggesting the trend may be here to stay.
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