Easy Reading | WORKS

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Visit Portugal , the digital ecosystem developed by Turismo de Portugal , partnered with Dentsu Creative to introduce the first AI Tool that enables people with intellectual disabilities to access the literature of an entire country. Bringing content accessibility for all one step closer to reality. CHALLENGE BACK ON THE MAP According to the World Tourism Organization, the number of travelers is almost back to normal following the outbreak of Covid-19. But 40 million people with intellectual disabilities across the globe are still shut out.  Turismo de Portugal, I.P., the national tourist board, has developed Visit Portugal as the official platform for exploring Portugal as a tourist destination. But how could Visit Portugal make its cities, stories, traditions, and authors accessible to all? APPROACH ENABLING TRAVEL THROUGH BOOKS In 2020, in the midst of lockdown and with the country’s borders closed due to the pandemic, Visit Portugal launched Read Portugal, a campaign where pe ………………………………