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📢 文末扫码进裙，免费领取双语精读版 Why Does Anyone Care About the Nobel Prize? More than a century ago, the Swedes pulled off one of the greatest branding exercises in history. The Atlantic Nobel Prize Oct 15, 2024 | 884 words | ★★★★☆ Establishing a prize is easy. The hard part is getting anyone to care. Alfred Nobel, a businessman who made his fortune selling dynamite and explosives in the 19th century, was not an obvious candidate to become the namesake of the most prestigious distinction in the world. Nor were Swedish scientists, as opposed to French or British, clearly the ones who should award it. Some biographers link Nobel’s idea to establish a prize for sciences, culture, and peace to the moment he learned that a newspaper had prepared an obituary for him with the phrase “merchant of death” in the headline. That’s not how he wanted history to remember him. For the Nobel to become the Nobel, a few people had to get a few things really
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