Men’s rising influence in the lipstick market in China

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Under the influence of the “ beauty value economy ”, the lipstick market in China continues to captivate beauty enthusiasts. China’s lip makeup market witnessed substantial growth in 2023, reaching RMB 26.28 billion, up by 13% year-over-year. This trend is expected to continue, with the market anticipated to expand to RMB 37.95 billion by 2028. Lipsticks remain a significant segment of the Chinese cosmetics market. It was driven by innovative marketing strategies, evolving consumer preferences, and the rise of digital sales channels. So, what is the current state of the lipstick market in China? Key consumers of the lipstick market in China People aged from 25 to 34 have become the main consumer groups in the lipstick market in China. They account for about 58.8% of the total population, of which females are the main consumers. On average, a middle-class female consumer in China buys at least 5 lipsticks every year.  However, women are no longer the only important consumer g ………………………………