Livestream Training Courses Are Booming. Many Are a Total Scam.

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Companies are ripping off aspiring livestreamers with expensive sessions that provide few practical benefits, industry insiders say. Livestream training courses are rapidly emerging as a lucrative new industry in China. Many have a compelling offer: for a few hundred dollars, students can learn how to become the next star of China’s live commerce market, where the top streamers rake in millions each year. There’s just one problem: Many of these training sessions are a complete waste of time. State media outlet Worker’s Daily published a major investigation into the livestream training industry on Monday, which found that many companies are ripping off aspiring livestreamers with expensive classes that provide little or no practical benefit. In some cases, the training courses are outright scams that con people into handing over their money and personal information, industry insiders told the outlet. Demand for livestream training has boomed in China due to the extraordinary succe ………………………………