EV Report | Going Global: Brand Strategy & Management Model

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In today's global marketplace, a strong brand is the cornerstone of any successful enterprise. It goes beyond just a logo or tagline – it's the embodiment of your company's mission, values, and impact. As part of our latest publication, " Electrifying the World: A Playbook for Chinese Auto Brands to Win Globally" , today we are diving into the first steps to success:  Building a Strong Brand Foundation and Choosing the Adequate Brand Management Model Click on Read More at the end of this article to download your copy of the full “ Electrifying the World: A Playbook for Chinese Auto Brands to Win Globally ” playbook now. Angela Chou, Managing Director of Ogilvy South China, outlined the core points of the global brand foundation model and the brand management model in this playbook, providing suggestions for the robust development of global brands. The most powerful brands go beyond mere marketing tactics. They are rooted in tangible values that align with overarching business ………………………………