文章预览
China’s fashion industry is currently experiencing an era of unprecedented change and growth. In the “ State of Fashion 2023 ” report, a joint effort by BoF and McKinsey, it was projected that the global fashion market will slow down in 2023 due to macroeconomic and geopolitical factors, including rising inflation, supply chain pressures, and political tensions. While the United States held the title for the most lucrative market for the fashion industry in 2022, China was not far behind, with an economic recovery that outpaced the rest of the world and remarkable growth in both high-end and low-end markets. Furthermore, the fashion industry in China is estimated to be the largest contributor to the overall market revenue in 2024 and continues to exhibit growth. The rise of China’s brand consumers Because of the improving living conditions and rising incomes of the middle class in China , Chinese consumers have become highly brand-conscious. They are more discerning in their p
………………………………
