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The irresistible power of “nowstalgia” “怀旧”的无法抗拒之力 The holiday season is always awash with
nostalgia: both emotional and physical reminders that stoke memories of all
kinds. Beyond the intangible, however, nostalgia often also finds its way into
foil-wrapped boxes filled with toys and products inspired by the past. 假期总是充满了怀旧之情：无论是情感上还是身体上，都会勾起各种各样的回忆。然而，除了无形的东西，怀旧之情还经常出现在用锡纸包装的盒子里，盒子里装满了过去的玩具和产品。 Nostalgia – a longing or yearning for the
past – has power over consumers, who eagerly snap up wares re-issued in vintage
packaging, or new takes on childhood favourites. 怀旧（对过去的一种渴望或向往）对消费者有很大的影响，他们急切地抢购重新发行的复古包装商品，或者是童年最爱的新产品。 Brands seize the rose-coloured yearning of
memory to elicit str
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