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📢 文末扫码进裙,免费领取双语精读讲义 Science communication will benefit from research integrity standards Uncertainty is a core tenet of science — researchers should be supported so they can communicate it with confidence to the public. Nature Science communication Nov 6th 2024 | 763 words | ★★★ ★ ☆ “Twenty seconds, professor, and no long words.” This is what a BBC producer once told Ian Fells, a chemical engineer at Newcastle University, UK, shortly before Fells was due to appear on a live broadcast. It was more than 30 years ago, at a time when few researchers were trained in how to condense science into sound bites, while staying true to the accuracy of their message. Today, that challenge could be even bigger. The smartphone makes every researcher a potential writer, audio producer or broadcaster. Although many scientists have taken to communicating directly with the public, others are afraid to do so, not least because social-media platfo
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