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Ferrero remains optimistic about the future of the Chinese confectionery and snack market. “China holds significant development potential,” said Zhang Suyi, general manager of Ferrero China. “With the continuously improving business environment, we are committed to further increasing our investment in the Chinese market and are confident in its considerable long-term growth.” ▲ Zhang Suyi, general manager of Ferrero China This positive outlook is bolstered by the strengthened relationship between China and Italy, exemplified by Italian Prime Minister Giorgia Meloni’s recent visit to China. These closer ties foster economic and cultural cooperation, benefiting Italian companies operating in China such as Ferrero. Since entering the Chinese market in the 1990s, the Italian chocolate and confectionery giant has steadily increased its investment, introducing beloved brands like Ferrero Rocher, Kinder and Nutella to Chinese consumers. A significant milestone was the establishmen
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