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Huel tide Why meal-replacement drinks are shaking up the British lunch They are being rebranded as aspirational as well as efficient Britons love a sandwich. But rather than eating their lunch, a growing number have started to drink it. Once a niche product for dieters and convalescents, meal-replacement drinks are moving into the mainstream. Six years ago less than one in ten British adults told YouGov, a pollster, that they would consider buying such a thing. Soylent, an American brand, found the going hard when it launched in Britain. But Britons are now taking to a food fashion with a global market worth some $14bn, by one estimate. The choice for consumers has grown. Huel, a Hertfordshire-based startup whose profits have nearly tripled in the past year along with record sales, is now available in seven in ten supermarkets across the country. Efficiency is part of the appeal. According to a survey by Compass Group, a food-services firm, British employees spend less than 33 minutes
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