MLILY – Global Manufacturing, Sales and Brand Building

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From Zero to One: MLILY – Global Manufacturing, Sales and Brand Building! Among the eight case studies from the 11th Hua & Hua Million RMB Super Marketing Competition, several highlight the application of the Hua & Hua Method across China, Singapore, and Southeast Asia. Today, we’re focusing on a case showcasing how the Hua & Hua Method was successfully applied globally. This case features MLILY, a brand we’ve collaborated with since 2018. Over seven years of partnership, MLILY has evolved from an OEM into a fully global brand with “global manufacturing, global sales, and a global brand identity.” Let’s dive into how Hua & Hua helped MLILY transform from a mattress OEM into a leading global brand. MLILY has earned its place as a standout finalist in the 2024 11th Hua & Hua Million RMB Super Marketing Competition, exclusively sponsored by Yan Palace. This year, Hua & Hua will host the Million RMB Super Marketing Competition in Singapore, along with the China-Sing ………………………………