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Tourism authorities in several provincial-level regions have vied to promote their areas as the "real birthplace" of the Ne Zha character, hoping to ride the wave of popularity of the hit blockbuster, attract more tourists and boost economic growth. However, experts have called for some restraint as the fervor over the mythical character has gone beyond expectations. The animated film Ne Zha 2 , or Ne Zha: Demon Child Conquers the Sea , has become China's highest-grossing movie of all time, with over 10 billion yuan ($1.4 billion) in ticket sales since its opening on Jan 29 during the Spring Festival holiday. It's a sequel to China's top-grossing movie of 2019. ▲ Street artists paint a mural themed after the movie Ne Zha 2 , attracting people to gather and take photos in Mianyang, Sichuan province, on Saturday. The mural is approximately 2.5 meters high and 15 meters wide. Chen Dongdong/For China Daily The box-office sensation is adapted from Chinese mythology and loosely based
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