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For years, global campaigns have opposed the “pink tax,” where products marketed to women are priced higher than those for men. In China, the debate intensified recently when university students sued cosmetics giant L’Oréal for discriminatory pricing of facial cleansers. By Zhang Zhen and Fan Yiying In a recent quest to buy a new laptop, Han Kexin spent more time searching than buying. After hours on e-commerce sites, she found that laptops marketed to women prioritized style over substance. These models offered chic designs but weaker specs like shorter battery life and worse graphics, all at higher prices. “Electronic goods are often promoted as masculine, suggesting women are disinterested or lack understanding of technology,” Han, a postgraduate student in Shanghai, tells Sixth Tone. “Brands try to lure women buyers with attractive male celebrities and sleek, colorful laptops in pink or silver hues.” Yet pink is more than just a color — it’s a cost. For mos
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