How Southeast asian F&B chains are thriving in China

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China’s food & beverage  market has experienced steady expansion in recent years. From USD 0.76 billion in 2022, it is projected to reach USD 1.62 billion by 2029. This growth makes China a prime market for SEA food & beverage chains in China looking to expand their reach. One of the key drivers behind this market growth is China’s massive population of 1.41 billion people. With such a large consumer base, there is high demand for both fast-food and premium dining options, offering SEA brands a wide range of opportunities to cater to diverse tastes and preferences. The food service market in China: Expanding opportunities for SEA flavors SEA food & beverage chains have taken advantage of China’s large consumer market and acceptance of SEA flavors. Brands like Jollibee, S Syndicate, Ya Kun Kaya Toast, and Putien have successfully entered the market. Moreover, Thai cuisine—representing a key segment of SEA flavors—has particularly flourished. In fact, Thai restaurant ………………………………