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Lost in Time , co-created by Jian Ai Elderly Charity Center, Dentsu Creative, and STDecaux, clinched a Bronze award in Outdoor Lions on the first day of Cannes Lions International Festival of Creativity 2024. Additionally, Lost in Time made it to the shortlist in five categories, which included Health & Wellness Lions, Outdoor Lions, Design Lions, Industry Craft Lions. We want to give a sincere thank you to the Alzheimer's patients in the four communities in Shanghai for their invaluable input in creating this remarkable work. This wouldn't be happening at all if it weren't for them. LOCAL CONTEXT China bears the burden of the world’s largest Alzheimer’s population, exceeding 10 million people suffering from the disease. Out of the 4,023,700 seniors aged 65 and older in Shanghai, approximately 18 percent are at risk of cognitive impairment. According to the China Alzheimer’s Report of 2022, deaths caused by Alzheimer's have steadily increased to make it the fifth leading ca
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