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Cosmetic distribution in China is on an upward trajectory. According to the iiMedia Research, China’s cosmetics industry is projected to reach RMB 579.1 billion by 2025, with an expected CAGR of 4.93% from 2020 to 2025. However, the market’s complexity requires brands to adopt innovative distribution strategies tailored to Chinese consumers’ unique behaviors and expectations. Data source: Statista, Designed by Daxue Consulting, Cosmetics Market Size in China from 2015 to 2023 with Forecasts until 2025 Consumer behavior trends shape the industry, with digital platforms like Douyin and Xiaohongshu playing a pivotal role in product discovery and purchase. To succeed, brands are increasingly embracing an omnichannel approach that seamlessly merges e-commerce platforms like Tmall and JD.com with dynamic offline retail experiences. This strategy aligns with China’s “new retail” model, which integrates online and offline shopping to create a more personalized, efficient, and e
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