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Can the wildly popular title win more space for auteurs in China’s gaming industry? This August brought the launch of the most anticipated Chinese video game, possibly ever. The first “AAA” game released by a Chinese studio, “Black Myth: Wukong” smashed records on its debut, racking up 18 million sales and reaching a high of over 2 million concurrent players on Steam. The game’s success has led to a lot of conversations within China’s gaming industry, but most of these have focused on issues like AAA development or abstract concepts like “cultural exports.” That misses what I think is the most important takeaway from the game’s launch: Its embrace of the “auteur” approach to game development. As in film, this auteur quality refers to the distinctive style and thinking at the heart of a game. Certain video games inevitably bring to mind the person who designed them. This approach is perhaps exemplified by the Japanese gaming industry, which features well-known, h
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