Business丨German firms eye localization strategy

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Amid growing competition and price pressure, German companies are increasingly adopting a localized strategy in China, operating with greater autonomy and aligning their operations with the mindset and practices of local businesses, a survey published by the German Chamber of Commerce in China revealed on Wednesday. According to the chamber's 2024-2025 business confidence survey, about 40 percent of respondents reported operating more independently from their headquarters — marking a significant 12 percentage point increase from last year. The survey, conducted between Sept 3 and Oct 8, gathered responses from 546 member companies of the chamber, which represents around 2,100 members across China, including Covestro, Mercedes-Benz Group, Siemens AG and SAP. ▲ Employees check auto components bound for Germany at a German-funded enterprise in Taicang, Jiangsu province. Ji Haixin/FOR China Daily To maintain their competitive edge, more than 50 percent of German companies plan to incre ………………………………