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“ Within dentsu, the dentsu Z team stands out as innovative Zoomers, taking the lead in crafting strategic plans and delivering solutions for brands. Through the use of cutting-edge technology, they continuously push boundaries to create meaningful cultural experiences. Drawing on their fresh perspective as part of Gen Z consumers and as young creatives, dentsu Z offers valuable insights and builds authentic connections between brands and the next generation of consumers. In a recent episode of the Japanese TV series ‘Quartet,’ a particular line caught on quickly – ‘Life is as easy as a hand flip.’ In this scene, the actress’ extravagant and flamboyant showmanship perfectly complements the coolness and strength displayed by ordinary people reaching the peak of their lives against all odds. With a rapid increase in attention, this clip has reached 140 million views inspiring a significant amount of young people to mimic and create their versions. Rather than joining the
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