From basketball to tag football: Team sports emerge in China

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Based on our social listening on China’s summer sports market in the summer of 2024, basketball and football have solidified their positions as two of the top eight summer sports. China has traditionally favored indoor and individual sports in like badminton and ping pong. However, team sports have experienced a sudden rise, especially at the intermural level. The excitement surrounding the 2022 World Cup and the 2024 European Championship has increased interest in football (soccer). Meanwhile, team sports in China such as rugby, frisbee, and handball are attracting newfound attention. The appeal and social media attention of team sports in China In recent years, while the performance of Chinese men in traditional team sports has been inconsistent, female athletes have made significant strides. For instance, the Chinese women’s football team clinched the title at the Asian Cup, and the Chinese women’s basketball team reached the finals of the FIBA World Cup. This growing succ ………………………………