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Going electric isn't a one-size-fits-all race. From wealth disparity and government support to regional differences like infrastructure investments and sustainability goals, a myriad of factors can impact EV adoption. The complexity of this landscape extends to the media itself, with fragmented media trends from one country to another. As part of our latest publication, " Electrifying the World: A Playbook for Chinese Auto Brands to Win Globally" , today we are exploring how to: Power Up Your Media Strategy Click on Read More at the end of this article to download your copy of the full “ Electrifying the World: A Playbook for Chinese Auto Brands to Win Globally ” report now. Edward Fall, Senior Client Partner at Wavemaker, breaks down key best practices to maximize your media investments as an EV brand with global aspirations. The playbook delves into the key challenges facing Chinese EV brands to effectively reach their target consumers across the global, exploring r
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