文章预览
Many people know China as the world’s largest toy exporter. It has a solid manufacturing reputation, especially in the southeastern provinces. Indeed, China’s toys market has consistently exhibited positive growth over the last ten years. In 2023, the size of China’s toy market stood at a substantial RMB 159.8 billion , indicating that the demand for toys in China remains robust. However, while manufacturing products remains the focus in the industry, more local companies are focusing on Intellectual Property (IP) development even though they fall behind compared to foreign companies. China’s toys market structure The value chain of the toy industry in China can be categorized into three segments: product research and development, manufacturing assembly, and distribution retail. China’s toy industry chain focuses on manufacturing and toy production. Factories are mainly concentrated in the coastal areas of Guangdong, Jiangsu, Zhejiang, Shandong, Shanghai, and Fujian, where r
………………………………
