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South Korea stands tall among the top ten e-commerce markets in the world. Joining this dynamic landscape are AliExpress and Temu , relatively new e-commerce entities stemming from Alibaba Group Holding and Pinduoduo (PPD) , respectively—two of China’s largest e-commerce companies. These platforms aggregate small businesses in China, providing them with opportunities to reach international e-commerce markets directly. Having entered the South Korean market, AliExpress and Temu have attracted significant attention with their low pricing strategy and extensive product range, putting pressure on local companies. However, despite their successes, AliExpress and Temu in South Korea still encounter challenges, such as delivery issues, raising questions about their long-term success. Fresh faces in South Korea: Temu and AliExpress AliExpress has established itself as one of the top 50 most visited sites globally, while in contrast, Temu, while rapidly growing, is a relatively newer pl
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