Hua & Hua Candied Fruit Industry Case Study

Xue Hai Mei Xiang: Super Sign Breathes New Life into a 2000-Year-Old Product Category | Hua & Hua Candied Fruit Industry Case Study What comes to mind when you think of "candied plums"? Is it the plums and dried apricots from the Chinese New Year's snack platter of your childhood? Or perhaps the story of the green plums in Romance of the Three Kingdoms? Candied fruits, plums, and dried fruits are traditional snacks deeply rooted in the memories of the Chinese people, first appearing during the Eastern Han Dynasty as tribute gifts to the imperial court. With over 2000 years of history, these traditional snacks have faced increasing competition from new brands and products entering the market, causing some traditional Chinese snacks to gradually fade into obscurity. How can we help such a brand re-enter the public eye? How can we revitalize traditional snacks with a history spanning 2000 years? How can we ensure that such a historically rich national enterprise thrives for generations ………………………………