China's surging outdoor sports market

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Chinese people have long favored indoor sports, such as badminton, table tennis and calisthenics.  However, increasingly more are becoming more interested in outdoor sports. According to a survey report from Nanjing Metropolis Daily in 2022, 69% of the 1,033 respondents participate in outdoor sports on a regular basis. In the rapidly growing outdoor sports market in China, more and more Chinese consumers are involved in outdoor activities such as hiking, creek trekking, rock climbing and camping. They aren’t only doing it to stay healthy but to have fun. Identifying the Chinese outdoor sports enthusiasts Women make up the majority of outdoor sports lovers (66%). They are not only interested in new recreational activities, such as camping and paddling, but also in some competitive sports such as ultimate frisbee, flag football, and baseball. However, in more rugged outdoor sports like mountaineering, the proportion of men is higher. Outdoor sports events are especially popular in ………………………………