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Bringing Back Baile

Sixth Tone  · 公众号  ·  · 2024-11-05 20:34
    

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Nearly 50 years ago, Shen Jian got a job making Baile-brand accordions at the Shanghai Accordion Factory. The factory is long gone — closed during a round of state-owned enterprise consolidation in the early 2000s — and demand for accordions has shrunk, but Shen remains, running a factory on the outskirts of Shanghai. By his own admission, his decision has cost him everything: the factory has struggled to earn money, and the stress of running it broke up his marriage. But against all odds, Shen has kept his factory open. Now, the 67-year-old has an ambitious plan to revive the Baile brand — an icon of China’s socialist past. But will anyone buy what he’s selling? Contributions: Ding Yining, Dong Kaiyan, Liu Zhuo’er, and Zhou Zhijian. Download the new Sixth Tone app at the App Store or Google Play APK file for Android: https://image4.sixthtone.com/pkg/sixthtone.apk (Copy URL and open in browser) ………………………………

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