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After a viral post by Olympic diving sensation Quan Hongchan, toy turtles became the latest must-have for young Chinese fans, fueling a nationwide blind box obsession. With just a single photograph, China’s teenage Olympic diving champion and national hero, Quan Hongchan, has plunged young Chinese into a new obsession: racing to collect quirky turtles hidden inside blind boxes. The game is simple: Viewers buy packages of blind bags filled with colorful turtle toys, with prices ranging from 9.9 yuan for four bags to 99.9 yuan for 45 ($1.40-$14). Players select a turtle color they hope to collect, and as the livestream host reveals the contents, buyers win extra packs based on the turtles they match. If their chosen color appears, players win an extra bag. Two identical turtles earn another pack, while three in a row score five more. The objective is even simpler: collect as many turtles as possible by winning additional bags through matching combinations. Quan Hongchan’s toy turtle
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